This week used last week’s ‘Get Visual’ tool with ‘Rapid Prototyping’ from ‘The Field Guide to Human-Centred Design’ (IDEO.org, 2015; IDEO.org, 2024a; IDEO.org, 2024b). The ‘Rapid Prototyping’ tool effectively gets feedback quickly and allows for improvements on early ideas. I utilized this tool to seek out a new logo for ‘IMPA’ after deciding that the project would have an advocacy approach per last week’s action plan. For the potential logos, I experimented with the shape of the scale by making it more abstract and basic after receiving feedback that the current logo looked like it belonged to a law firm. During the iteration process, I thought about basing the scale’s shape on the Chinese character for fire but realized that this logo would exclude other East Asian cultures. Finally, I decided on three basic overlapping triangles with rounded edges, as this logo looked friendlier to consumers whilst still arguably falling into the shape of a scale. 

Additionally, after being influenced by Glassdoor’s website aesthetic, I started sketching out characters for IMPA, which contained character graphics throughout. I decided to base my characters on the shape of the triangles used for my logo, providing IMPA with more vital branding and style.

Near the end of my week, I created a homepage prototype for IMPA using Figma. During this process, I played around with the website’s aesthetic by comparing button colours, website typography, and the font used for my logo. This prototype took considerable time as I had not touched Figma in over a year.