top of page
REPORT
This blog includes the additional catchup work I undertook during the mid-semester break. For Week 6, I finished my 'Card Sort' and 'Interview' research methods derived from IDEO.org's design methodology (IDEO.org, 2015). The 'Card Sort' method delved into showcasing a deck of abstract ideas I created in Week 4 to each research participant and prompting them to order the cards to gather insights on what my stakeholders prioritise in my topic space (IDEO.org, 2024a). I conducted this research on five participants and concluded that my stakeholders value the freedom to express one's opinions, personal growth, and understanding each other. 'Language' was undervalued due to the belief that translation apps can remove communication barriers. However, it is essential to note that my whole sample consisted of fluent English speakers. Furthermore, I conducted ten semi-structured interviews, prompting feedback after one another, and finally summarised all my exchanges by identifying key points and themes. The feedback allowed me to iterate on this research process three times by suggesting more open-ended and less leading questions and implementing voice recording of my interviews.
I also attended my stream lecturer Diana's workshop, which explored DEI concepts by Diversity Works and uncovered the values that we prioritise or experience in our lifetime through activities, videos, and discussion. My most notable activities were using the' Awareness and Change Spectrum' to mark my level of support for each DEI card and a string exercise that allowed each student to use their creativity and experiences with each DEI card to create an abstract piece of art.
Over the mid-semester break, I caught up with my peers in design, and one of them suggested I use a 'Flip the Script' exercise for my project. This activity consisted of asking myself and my peers questions that would lead to ways to encourage East Asian Racial discrimination, allowing me to work backwards in hopes of finding a solution. I also began further iterating on my logo by finding references and experimenting with typography and symbols for equity. Lastly, I caught up with the final parts of the inspiration phase of my design methodology by finishing my secondary research on the anti-racism workshop run by WorldWise Global Schools and completing the 'Define Your Audience' framework where after identifying my user, I delved into the shifts needed for them to achieve their goal and analysed the ecosystem of influence that they reside in (IDEO.org, 2024b; WorldWise Global Schools, 2021). the following functions: a hiring method that primarily focuses on removing ethnic bias and amplifying qualifications, a social function where members can add each other and share resources from the resource webpage that showcases relevant articles and job postings, and lastly a workshop tab where the organizations can hire facilitators to run workshops. Furthermore, I consolidated my preliminary research from my DES300 report and created possible brand names and logos for my project.
RESPONDING
Conducting the 'Card Sort' and 'Interviews' with my research participants was quite interesting. I found it enjoyable to see how each participant interpreted the deck of cards differently and the reasons for why they prioritised what they did; two ranked their interpretation of 'Leadership' the highest because "you can't have anything else without leadership," whilst another ranked 'Respect' as their top value due to valuing the understanding of each person in the workplace. My interviews surprised me the most. Although my prior research taught me to conduct interviews with no assumptions, I was still shocked to uncover specific details from my participants. For example, some participants felt East Asian racial discrimination from their own races due to being Kiwi-born and not being able to speak Chinese fluently; feeling guilty and ashamed. This discovery made me realise that I felt the same way, too, yet never considered it to be a problem when thinking about DEI. Furthermore, my interviews also taught me a lot about my peers in general by understanding them on a deeper level and relating to their problems, or not relating at all but widening my perspective on the problem space.
Diana's workshop was fun to attend and interact with. It provided relief from the seriousness that prior sessions had and allowed each of us to be creative with no strings attached. The Diversity Works' 'Awareness and Change Spectrum' showed me that I am most curious about 'Gender Identity', 'Religion', and 'Class'. My personal beliefs made me feel that this was not a surprise; however, I feel that I can be further educated on each concept now that they have been identified. During the string activity with Diana, where each student creatively tied different coloured knots, representing each DEI card, to a chopstick, my close friend pointed out that I was missing emphasis on my 'Caregiving Situation', which I had overlooked entirely because it felt so normalised to me. It made me feel grateful to have people around me who can give me more perspective on topics, including my own life, and towards Diana for creating that opportunity.
Lastly, I felt great relief that I managed to catch up and complete my inspiration phase over the mid-semester break, especially since I had succumbed to a severe cold during Week 5. It excited me to move strictly onto the ideation phase of my methodology.
RELATING
The 'Card Sort' and 'Interviews' helped me practice my social skills, which I thoroughly enjoyed. I could comfortably exercise this trait as I have worked part-time since age 16, where I needed to learn to communicate with strangers and colleagues frequently. I am delighted that I have learnt to take constructive criticism through my experiences with previous Design papers, as it allowed me to iterate on my research questions after receiving feedback so that I could gather richer insights.
Catching up on my work during the mid-semester break allowed me to exercise my discipline and work on achieving my work promises. I recall from my Week 5 blog that I wanted to work diligently to compensate for slow progress, which I have successfully managed. This experience reminds me of many moments I have had in every Design paper where life throws things at you, and you have to adapt to every situation and be prepared for change. As long as you set specific, measurable, achievable, relevant, and time-bound goals (SMART), results will show (University of California, 2017). I have been taught this concept since middle school and continue to practice it because there is always room for improvement.
REASONING
The most important aspect of this week was knowing how to take constructive feedback to iterate on my research process as I delved into my 'Card Sort' and 'Interviews'. Bintliff (2022) believes that when we receive negative feedback in the workplace, we go through three stages: aggression, self-deprecation, and improvement. Depending on their personalities, most individuals get stuck at stage one when they should work on moving to stage three, which is the only productive stage. The author further identifies that there are levels to asking for feedback, asking open-ended questions like "What can I do, or stop doing, to make it easier to work with me?" instead of "Do you have any feedback for me?", as most will respond with no. Admittedly, I have been asking my research participants the latter form of questions, and now I know how to improve as a researcher.
Furthermore, upon receiving criticism, Bintliff discovers that pausing plays a considerable role. Once calm, rewriting the feedback into a list of actions allows one to take ownership of what to do next. In my case, I was inadvertently writing a to-do list based on my feedback due to time constraints instead of wanting to improve my method of receiving constructive criticism. However, it is essential to understand that feedback is a two-way road, with 38% of cases not improving performance and actively making performance worse if delivered obnoxiously. My takeaway from Bintliff's research is that identifying which phase I am in the feedback stages will allow me to move on to being productive a lot faster.
RECONSTRUCTING
Based on my previous reflection stages, I have learned that I need to maintain my level of productivity within this project to ensure that I do not have to play catchup when I am met with changes in my life. Moreover, this means that I must focus on completing the exercises I have assigned myself for the ideation phase, as time is beginning to look scarce; I have an upcoming presentation with industry partners during Week 7. Finally, the next step is to work more efficiently, prompting constructive criticism. I should have used and will use more open-ended questions to prompt more insightful feedback and reduce the number of "No" responses in the future. Bintliff's research supports this idea and is relevant to me now because I will be creating many low-fidelity designs for my marketing campaign, which will likely receive all sorts of feedback to allow me to iterate effectively.
REFERENCES
Bintliff, E. (2022). Why is feedback so hard to take?: It really is possible to get better at giving and receiving constructive
criticism. Esther Bintliff on the art — and science — of not taking it personally [USA Region]. Financial Times
https://ezproxy.auckland.ac.nz/login?url=https://www.proquest.com/newspapers/why-is-feedback-so-hard-
take/docview/2704768039/se-2
IDEO.org. (2015). THE FIELD GUIDE TO HUMAN-CENTRED DESIGN.
https://www.designkit.org/resources/1.html
IDEO.org. (2024a). Card Sort. Design Kit. https://www.designkit.org/methods/card-sort.html
IDEO.org. (2024b). Define Your Audience. Design Kit. https://www.designkit.org/methods/define-your-audience.html
University of California. (2017). SMART Goals: A How to Guide. https://www.ucop.edu/local-human-
resources/_files/performance-appraisal/How%20to%20write%20SMART%20Goals%20v2.pdf
WorldWise Global Schools. (2021). Thematic Training: Anti-Racism [Video]. YouTube. https://www.youtube.com/watch?
v=hflgCShoKPk
bottom of page







